Evans: Lower E-Commerce Barriers Make Achieving Revenue Harder Due to Global Competition
Benedict Evans · Amazon and eCommerce · Oct 26, 2020 · at 33:38
Benedict Evans and Toni Karen Brown discuss how platforms like Shopify remove upfront retail costs but drastically intensify seller competition.
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“The fixed costs and the barriers to entry are gone. So you don't need to rent the store and get up on the ground of inventory necessarily. You don't need the kind of, the initial expenditure might have changed completely. It doesn't mean that getting to a hundred grand of revenue is going to be easy. In fact, it will be harder because like in the past, like if you were the only hairdresser or hairdressers, bad example, but like, you know, if you were the only shop doing that thing, then you would only want, and now you're competing with everybody on earth or certainly everybody within a two day delivery time.”
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