The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Contradicted
Moesta: Over 50% of people switching jobs do not get more money
“Over 50% of the people who got new jobs didn't get more money.”
Bob Moesta Aug 24, 2023 ▶ 26:17 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Prediction Not checkable as stated
Moesta predicts his new book Job Moves will outshine Jobs-to-be-Done
“I think that ultimately I'll be remembered more for this book than jobs to be done, because I think There's a billion people a year who switch jobs and ultimately most of them end up with a job that's worse than the one they were at, but they don't know how to…”
Bob Moesta Feb 23, 2025 ▶ 7:06 How to find work you love | Bob Moesta (Jobs-to-be-Done co-creator, author of "Job Moves”)
Assertion Not checkable as stated
Moesta: Staging demos cut Autobooks' sales cycle in half and 4x'd conversions
“And you'd think that it would take the, make the sales process longer. It actually made the sales process almost half. And at four X basically conversion, because now we meet them where they are, as opposed to where we want them to be.”
Bob Moesta Aug 24, 2023 ▶ 16:38 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Assertion Supported
Intercom supported four use cases by selectively disabling features for each
“Intercom realized that people hired it for four very, very different reasons. And then instead of building four different products, they literally took their product and turned off the features that were not relevant to the pathway that people wanted to take.”
Bob Moesta Aug 24, 2023 ▶ 20:59 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Assertion Contradicted
53% of workers claiming to leave for higher pay did not actually
“Like, 53% of the people who basically said they got more money did not get more money. They told the company they had more money because they knew they couldn't argue with having them come back because they got more money.”
Bob Moesta Feb 23, 2025 ▶ 16:53 How to find work you love | Bob Moesta (Jobs-to-be-Done co-creator, author of "Job Moves”)
Assertion Not checkable as stated
Bundling moving and storage increased condo sales despite a price hike
“So what did I do? I actually raised the price of the condo included moving in two years of storage in the, you know, in the, is part of the deal with the condo because it's the frictional coefficient and I increased sales over.”
Bob Moesta Aug 24, 2023 ▶ 13:54 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Assertion Not checkable as stated
93% of surveyed buyers wanted Energy Star homes, but nobody bought them
“Everybody I would survey before buying a house, I had 93% say they wanted an Energy Star compliant house. It cost 30 grand to make it Energy Star compliant at the time. And the reality is, is like nobody bought it. They all bought the finished basement. And so…”
Bob Moesta Aug 24, 2023 ▶ 17:29 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Assertion Not checkable as stated
Moesta met with Clayton Christensen for four agenda-free hours quarterly for 27 years
“And I had Four hours a quarter for 27 years with Clay with no agenda, which is kind of amazing.”
Bob Moesta Aug 24, 2023 ▶ 1:06:59 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
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