The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
McCabe: Acquired Zendesk was culturally and strategically dead
“Zendesk had been acquired a couple of years prior. They were strategically, energetically, culturally dead. They were upsetting customers in the market. There's an opportunity there. We're doing service.”
Eoghan McCabe Aug 21, 2025 ▶ 27:18 How Intercom rose from the ashes by betting everything on AI | Eoghan McCabe (founder and CEO)
Insight
Dunford: Sales teams should disqualify prospects who reject their core worldview
“And so if you've got a point of view on the world, And you're talking to a customer that just fundamentally doesn't agree with that. So like in the case of a help scout, they come in and they say, no, actually it's a cost center for us. Like we're just trying …”
April Dunford Oct 22, 2023 ▶ 16:44 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
Assertion Supported
Intercom supported four use cases by selectively disabling features for each
“Intercom realized that people hired it for four very, very different reasons. And then instead of building four different products, they literally took their product and turned off the features that were not relevant to the pathway that people wanted to take.”
Bob Moesta Aug 24, 2023 ▶ 20:59 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.