The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Jackson: The 'expensive' price in discovery is what customers will actually pay
“And like, generally when people tell you the fair price, it's a little bit of like, they're trying to get a deal. And the expensive price is the one, like if the price could, the expensive price is the one that they would actually pay. Right? That where they'r…”
Ramanujam: 90% of companies attempting land-and-expand fail to actually expand
“For instance, 90% of customers or, you know, people who we meet who claim to have a land and expand strategy are only landing. They're not expanding because they gave their farm away in the land.”
Ramanujam: 72% of innovations fail without early willingness-to-pay testing
“When we benchmarked, 72% of innovations actually fail from a monetization or, you know, commercial perspective, simply because entrepreneurs or companies did not do the check earlier on.”
Features highly desired by 10-20% of users should be unbundled add-ons
“The rule of thumb that I usually say is, you know, if 10 to 20% of your customers want something and they really want it badly, that's usually an add-on. That's not something that goes into a package unless you have a advanced package just for them kind of thi…”
One SaaS client grew MRR 30% entirely through price tier reframing
“This is just reframing the conversation, and it was a 30 plus percent increase in, you know, MRR and ARPU right after they actually did this change. No changes in products, no changes in features, just in terms of how they reframe the conversation.”
Eventbrite shifted from a single product to tiered packaging pre-IPO
“Another one that comes to mind, you know, where we worked with this was in, in their pre IPO days, you know, even bright, which is a, you know, B to B SaaS company. They used to have a one product that was actually servicing all of their customers. And then we…”
Segment successfully shifted its pricing metric from API calls to tracked users
“What they actually did was we work with them and we kind of identified that monthly tracked users, what was a much better metric into how customers perceive value. And that was the more fairer metric for customers. Like if you're tracking more users in segment…”