The Ledger

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Opinion

Lessin: Startup founders wearing a Rolex watch is 'very classless'

“Like, you shouldn't have a Rolex, right? It's like very classless, if that makes sense, to like show up as a startup founder with a Rolex, right?”

Sam Lessin Jan 15, 2026 ▶ 30:52 How to show up in any room with a low heart rate: Silicon Valley’s missing etiquette playbook

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The Ledger

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