The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Campbell: ProfitWell likely sacrificed a $1B exit by not raising money sooner
“We sold for over two hundred million dollars, et cetera. But we probably, if we had taken money, we could have had a billion dollar exit or we could have kept going and we should have taken money earlier in our life cycle. This was actually a big mistake becau…”
Campbell: ProfitWell sent white-label research surveys to competitors' customers
“We had white label NPS surveys and customer development surveys going to our competitors customers.”
Campbell: In-person prospect meetings boost willingness to pay and significantly reduce churn
“Prospects who meet you in person have 10 to 30% higher willingness to pay than those who didn't. Churn for those folks who you meet in person is typically 20% lower than those folks who have never met you. Expansion revenue is typically 15 to 20% higher.”
Campbell: ProfitWell used pay-for-performance pricing to monetize a 100k-logo TAM
“So our approach that kind of mitigated some or solve for some of these causes and mitigate the problem was freemium. And then these paid products that were all pay for performance, because with paper performance, you could charge a significant amount more in a…”