The Ledger
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Schwartz: AI Search Will Massively Disrupt Review Directories Like G2
“So G two is another G two and all the sites like G two, like the gardener sites, like Capterra, all going to be massively disrupted.”
B2B category creators must build relationships with directory sites and industry analysts
“And then the other piece is really those directory sites, which the analysts like Gartner and Forrester and all these guys, at least in B to B and enterprise, they really shape for customers what the categories are and you need to build relationships with them…”