The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Traditional funnels measure business value rather than customer value
“The problem with funnels and pirate metrics and, you know, the favorites that I love to pick on are like MQLs and SQLs is that like, nobody knows what those mean. It puts every customer in like these, the same sort of buckets. It assumes that all customers and…”
Customer journeys should map into struggle, evaluation, and growth phases
“In general though, what we would do is we'd break it down into a struggle phase and evaluation phase and a growth phase.”
Shortening a SaaS trial to seven days raised website conversion 89%
“We shortened the trial from 30 days to seven. The conversion on the website went up with this new messaging by 89%. But the thing that I love the most about that particular story is that we didn't even touch Anything after the signup experience, we hadn't even…”
Forget The Funnel tags Slack messages by urgency to protect focus
“Something else that we do to protect each other's time is we like time, not timestamp, but we put like a little code in all of our messages. That's like either like, you don't have to listen to this before the end of day, or it's timely, or it's no rush so tha…”