The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Rachitsky: Features in Fast Company, CNBC, and Entrepreneur drove zero growth
“So when I got these stories in like Fast Company, I got a story in CNBC, I got a story in Entrepreneur Magazine. And I was telling you, I've seen zero growth impact from all these stories.”
Gerber: PR should anchor to broader issues rather than company metrics
“It's like identifying the piece of the story that's most interesting and then like doubling down on that. So we were able to get like a great fast company piece instead of pitching this like macro, like. Here are column taxes, latest growth metrics, and they'r…”
Entrepreneur and Fast Company avoid negative hit pieces to protect audience trust
“Like entrepreneur, and I would say fast company are just sort of not in the business of running negative stories. And the reason is because it doesn't serve our audience. Like, you know, my audience is coming to me to learn things for their business. Tearing s…”