The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 2 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Hay reveals the ideal golden tech stack for B2C marketing
“If I was a B to C business, I'd buy Amplitude for my CDP, I'd buy customer IO, and maybe I'd upgrade to Braze in the future. I'd put everything in Snowflake. I'd buy high touch to reverse ETL, that data out to my ad networks. For attribution, probably AppSlyer…”
Austin Hay Aug 13, 2023 ▶ 1:18:34 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
Insight
Hay: B2B companies should use Customer.io and Braze over HubSpot
“You know, a lot of people use HubSpot. I would try to go away with customer IO as long as I could, and then I'd move to Braze afterwards.”
Austin Hay Aug 13, 2023 ▶ 1:19:41 The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
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