The Ledger
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Stein: Instagram Close Friends initially failed due to 'best friend' mistranslations
“There was this, there's a story in, in close friends at Instagram where It just totally failed at first on, on in, in a bunch of, just when we shipped it. And it turned out that we looked at the data and people were only adding one close friend to their list b…”
Stein: Instagram Close Friends succeeded once users added 20 to 30 people
“It was working really well for people who added 20 to 30 people to their list. Cause what would happen is you put 30 people on your list and then two of them would write back to you on DM. And now you have closed the loop and you feel connected to those people…”