Salespeople act as microeconomic agents matching supply to demand
Pete Kazanjy · Founder-led sales | Pete Kazanjy (Founding Sales, Atrium) · Dec 15, 2022 · at 7:47
Pete Kazanjy (author of Founding Sales and co-founder of Atrium) discusses the fundamental role of modern B2B sales professionals versus outdated stereotypes.
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“The way to kind of think about like what sellers are is they're kind of like the microeconomic agents in the market that brings supply to demand. Rather than waiting for demand to find supply, like they have supply in their back pocket and they run around trying to find people who ought to have the demand. Maybe they have the demand right now. Maybe they don't realize that they have the demand and then they like elucidate to them why they ought to have the demand.”
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