LaPointe: Creative brain modes yield better product decisions than memory recall
Evan LaPointe · Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe · Aug 11, 2024 · at 3:58
Evan LaPointe, founder of CORE Sciences, discusses brain cognitive models and how relying on creative and experimental thinking over habit improves product development.
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“Where we're stuck largely is most people rely on their history department way too much. And that's because the brain is actually built to conserve energy. And that's the lowest energy form of generating an answer to a question that the brain can pull off. But if you instead send things to the kind of the more experimental open-minded science department, the more creative art department, the humanities department of your compassion, et cetera, you get totally different answers. And certainly if you ever build products as a company or offer services, those departments are going to give you dramatically better answers than the reference material just in your history department.”
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