Long-tail inventory gives Etsy strong acquisition leverage via Google Shopping
Tim Holley · Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product) · Sep 3, 2023 · at 38:56
Tim Holley, VP of Product at Etsy, explains the marketplace dynamics driving Etsy's buyer acquisition top of funnel.
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“On the buyer side, we really leveraged the fact that we have a ton of inventory and to some degree it ends up being quite a long tail of inventory where we can meet really niche and specific needs. And so that lends itself really well to thinking about SEO, lends itself really well to thinking about Google Shopping”
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