Snap uses an agent to draft product specs, risk analysis, and GTM copy
Evan Spiegel · How to win when software is not a moat | Evan Spiegel (Snapchat CEO) · Apr 26, 2026 · at 1:02:56
Snap CEO Evan Spiegel explains how Snap uses end-to-end AI agents to automate entire product development and launch workflows.
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“Taking a product idea and with our go to market agent, taking that product idea, writing the spec, making, identifying the relevant folks who need to be involved in sign offs and understanding it, right? Actually helping to do the risk analysis on the product, right? From a legal trust and safety perspective. Writing the go to market materials like the blog, et cetera. We're working now on, on actually building the visuals as well, but doing that in one shot you know, is, is really wild.”
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