Mosavat: Slack's Lifecycle team drove self-service from onboarding to monetization
Fareed Mosavat · How to build trust and grow as a product leader | Fareed Mosavat (Reforge, Slack, Instacart, Pixar) · Oct 23, 2022 · at 4:43
Fareed Mosavat, Chief Development Officer at Reforge and former Director of Product at Slack, describes the scope and operational role of Slack's Lifecycle growth team.
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“We were responsible for the self-service business at Slack, all the way from first sign out, first team creation, through to the first invites, activation, expansion. Monetization, and even connecting the dots with our SMB sales team to help nurture some of those small self-service teams into larger commitments through our sales team.”
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