Crusson: Competitor feature launches reflect research from a year earlier
Tanguy Crusson · Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery) · Jun 16, 2024 · at 29:16
Tanguy Crusson, product lead for Jira Product Discovery at Atlassian, warns against 'competitive myopia' and copying competitor product releases.
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“Your competitor, like if you think of what they do as an iceberg, like the top side, what comes out of the water is what they've shipped in terms of features, but it's based on all this stuff that they've built in terms of research. An understanding of their customer base and everything else. And so you're just seeing the manifestation of what they were thinking maybe a year ago based on what they're shipping now.”
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