Netflix will not mandate AI, allowing filmmakers to opt out entirely
Elizabeth Stone · Why Netflix is betting on systems thinkers—not specialists—in the AI era | Elizabeth Stone (CPTO) · Jul 19, 2026 · at 1:02:36
Elizabeth Stone, Chief Product and Technology Officer at Netflix, explains Netflix's policy regarding generative AI adoption in film and television production.
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“Netflix's role in this is to enable creators with whatever tools they want to use to bring their vision to life. There are going to be some creators or filmmakers who are on the end of the spectrum that says, absolutely not. No AI. That is not how I do production. It's not consistent with my vision. That's fine. We work with those creators. There's other creators. A growing number of them, I would say, who are very interested in exploring, wait, can these Gen AI tools make something possible that wasn't possible before? Can I tell a story in a new way? Can I make that story higher quality and more resonant for audiences? Can I do things that are extra creative in how I think about bringing a story to life? And we support them as well, and we support all the folks who are in the in-between.”
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