Early critics threatened to quit the design industry over real-time collaboration features
Claire Butler · An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire) · Sep 7, 2023 · at 1:21:55
Claire Butler was Figma's first marketing hire. She recounts the early resistance and cultural skepticism Figma faced from designers when introducing browser-based collaboration.
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“When we launched Desider News, which was a popular forum back in the day, the first response was, is this, if this is the future of design and changing careers, because designers did not want to be collaborative.”
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