Setting artificial social media posting quotas is a major marketing mistake
Camille Ricketts · How Notion leveraged community to build a $10B business | Camille Ricketts · Dec 11, 2022 · at 1:00:39
Camille Ricketts, former Head of Marketing at Notion, shares advice on authentic founder and brand communication strategies.
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“I think that one of the biggest mistakes you can make on social media is giving yourself a quota that you have to hit and say, like, I have to say X number of scintillating things every week on these platforms. We've just seen so much more traction, even from like the main notion accounts, when we're a little bit more reserved and we wait until You have something to say that has value.”
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“There's more resilience built into the system than you might think.”
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“And the one that I found to be the most instructive was net new visitors to the notion website. So month over month, how many new people who had never been there before were motivated enough to come and actually learn about the product.”