Godin: No evidence Oreo sold more cookies from viral Super Bowl tweet
Seth Godin · Seth Godin's best tactics for building remarkable products, strategies, brands and more · Dec 8, 2024 · at 39:50
Seth Godin argues that social media buzz does not translate into product sales, citing Oreo's famous blackout tweet.
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“Buzz does not sell hamburgers. That Oreos got a lot of buzz when they did that tweet about the Superbowl blackout. There's no evidence they sold even one more cookie.”
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