Field: AI prototyping frees designers by letting PMs explore options
Dylan Field · Figma’s CEO: Why AI makes design, craft, and quality the new moat for startups | Dylan Field · Oct 16, 2025 · at 46:11
Dylan Field, co-founder and CEO of Figma, explains how prompt-to-prototype tools like Figma Make reshape collaboration between product managers and product designers.
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“It really changes the process once you have the ability to explore this option space in a bigger way, and PMs are no longer saying to the designer, hey, can you draw this thing out for me? That frees up designer time to go explore more deeply the stuff they need to go into, and it allows anyone to kind of add to that first conversation of where should we go and look further and wider and broader at the option space.”
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