Disclosure certainty 4/5 debate potential 2/5

Liu: Airtable made its AI agent the default interface for the entire product

Howie Liu · How we restructured Airtable's entire org for AI | Howie Liu (co-founder and CEO) · Aug 31, 2025 · at 32:31

Airtable CEO Howie Liu explains how the company restructured its product architecture from a sidebar assistant to an agent-first application.

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“And in our case, like we just like made the entire product experience AI centric, right? Like it used to be that like, you know, we had kind of this like secondary thing that you could ask questions to the assistant sidebar. We now made our agent the default way of doing everything in air table. And like, you know, it's like now the air table app, as you know, it is almost like an artifact that's manipulated by you know, and kind of like can be tool used by the agent.”

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