Miro executed its complete corporate renaming and public launch in five months
Barbra Gago · Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp) · Oct 27, 2022 · at 35:56
Former Miro CMO Barbra Gago discusses the rapid timeline required to rebrand RealtimeBoard to Miro and unveil it publicly.
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“I think we kicked off the naming process in the end of October and we launched publicly at South by Southwest with a fully three-dimensional booth in March.”
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