Mullenweg confirms Automattic acquired Tumblr for roughly $3 million
Matt Mullenweg · Matt Mullenweg on the future of open source and why he’s taking a stand · Mar 2, 2025 · at 1:20:03
Matt Mullenweg, CEO of Automattic, reflects on acquiring Tumblr in 2019 following its steep valuation decline from its $1.1B Yahoo sale.
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“Automatic ended up buying it for a de minimis amount. I think it's been reported. We bought it for like three million dollars.”
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