Mosseri: Frontier AI models will enter a pricing war
Adam Mosseri · The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG) · Jul 9, 2026 · at 23:08
Adam Mosseri, Head of Instagram, discusses the cost outlook for AI token consumption and model competition.
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“I think costs will go up because we'll just be using more tokens, not because the prices will necessarily go up, but then I think prices will come down because all of these frontier models are gonna be in a bit of a pricing war.”
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