Söderström: Making products feel magical requires scoping down and performance tuning
Gustav Söderström · The science of product, big bets, and how AI is impacting the future of music | Gustav Söderström · May 21, 2023 · at 27:30
Gustav Söderström, Co-President and CPO/CTO of Spotify, explains how product teams can engineer experiences that evoke genuine wonder from users.
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“But I think getting to that point and iterating a product to the point where it feels like magic the first time is very helpful. And it's often a question of, Just getting the performance to certain levels, scoping down, removing things. There's a lot of fine tuning. I think that makes you cross that, that line from it's cool and impressive, but not magic to it. It feels like magic. I don't understand how this how this could be done.”
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