Crusson: Atlassian targeted tech teams while Slack targeted business teams bottom-up
Tanguy Crusson · Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery) · Jun 16, 2024 · at 24:46
Tanguy Crusson, product lead at Atlassian, discusses why Slack outcompeted HipChat in enterprise chat adoption.
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“Atlassian was going after the users in tech teams. Slack was going after the users in business teams. And in both cases, what happened was a bottom up adoption.”
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