Lemkin: 14-day trials originated to fit Salesforce monthly sales cycles
Jason Lemkin · Building a world-class sales org | Jason Lemkin (SaaStr) · Feb 18, 2024 · at 1:31:15
Jason Lemkin, founder of SaaStr, discusses the origin of common software trial lengths with podcast host Lenny Rachitsky.
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“The reason, one of the reasons we have 14 day trials on the internet is in the old days, the Salesforce sales team, when they were S and B focused one to close deals that month. So they forced Salesforce to move from 30 to 40 days. There was no evidence it was better for the customer.”
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