Dicks: Stories in formal pitches should sound like natural dinner conversations
Matthew Dicks · How to tell better stories | Matthew Dicks (Storyworthy) · Dec 15, 2023 · at 16:23
Storyteller and author Matthew Dicks outlines 'The Dinner Test' for effective storytelling in professional and public speaking contexts.
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“When you're telling a story in a formal way, if you're performing on a stage or delivering a keynote, or even delivering sort of a pitch to entrepreneurs or a sales pitch, essentially the story that you're telling should be very closely related to the story you would tell someone if you were having dinner, right? So there should be no sort of performance art included within your story or within your talk.”
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