Disclosure certainty 3/5 debate potential 2/5

Avasare: Anthropic growth team allocates 50% to 70% to large swings

Amol Avasare · Head of Growth (Anthropic): Anthropic is automating its own growth · Apr 5, 2026 · at 26:26

Amol Avasare, Head of Growth at Anthropic, contrasts Anthropic's experimentation strategy with traditional growth teams that prioritize small optimizations.

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“Probably the things that are maybe different is that we, I think that we index a lot more towards larger swings as opposed to smaller optimizations. Like if I think about a traditional growth team, I would have probably done maybe 60, 70% of my time on small to medium bets, 20 to 30 percent on, on larger swings. And I think that for us, we flip it a lot. Like we do much more the other way where it's sort of 70, 30, or more like 50, 50 rather than indexing towards smaller bets. That's probably like one of the biggest changes, I think.”

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More from Amol Avasare

Assertion Supported
Anthropic surpassed $19B in revenue by the end of February 2026
“The nineteen billion number you quoted is from the end of Feb, so that is also out of date.”
Amol Avasare Apr 5, 2026 ▶ 10:18 Head of Growth (Anthropic): Anthropic is automating its own growth
Prediction Not checkable as stated
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Amol Avasare Apr 5, 2026 ▶ 29:36 Head of Growth (Anthropic): Anthropic is automating its own growth
Assertion Not checkable as stated
Claude automated growth experiments win at the rate of junior PMs
“It's delivering results, right? Like, and it's like, you can push it, press play with it. And it's like, it ultimately prints money where I'd say that the win rate is like, I would expect a senior PM to do better. Like I would say like, this is like a junior P…”
Amol Avasare Apr 5, 2026 ▶ 36:32 Head of Growth (Anthropic): Anthropic is automating its own growth
Opinion
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Amol Avasare Apr 5, 2026 ▶ 42:51 Head of Growth (Anthropic): Anthropic is automating its own growth
Disclosure
Anthropic ships up to 80 percent of product features without a PRD
“Probably 70, 70%, maybe 6070, 80% of what we ship does not have a PRD.”
Amol Avasare Apr 5, 2026 ▶ 51:59 Head of Growth (Anthropic): Anthropic is automating its own growth
Opinion
Avasare: PRDs are largely outdated for high-performing product teams
“By and large, I think PIDs are just outdated at this point. And you can just kick things off with a good team without, without needing to do that sort of thing.”
Amol Avasare Apr 5, 2026 ▶ 52:23 Head of Growth (Anthropic): Anthropic is automating its own growth
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