Wilkinson: Marketing freelancers should target wealth managers and realtors over restaurants
Andrew Wilkinson · I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | Andrew Wilkinson · Jul 3, 2025 · at 16:26
Andrew Wilkinson, co-founder of Tiny, explains how early-stage service businesses can dramatically increase revenue by shifting to clients with larger marketing budgets.
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“And I said, well, you know, if you just pivot that idea just ever so slightly, And instead of doing restaurants, you did realtors or wealth managers who have quite a large marketing budget and are used to spending serious money. And it only has to work a little bit to make a lot of money for them. Those people, you can charge 5000 dollars a month.”
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