Lemkin: Business process change, not price, is the main software barrier
Jason Lemkin · We replaced our sales team with 20 AI agents—here’s what happened next | Jason Lemkin (SaaStr) · Jan 1, 2026 · at 41:18
Jason Lemkin, founder of SaaStr, discusses the operational friction of enterprise software adoption during a conversation with Lenny Rachitsky.
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“Business process change remains an issue for business software. Business process change at the end of the day, and so many founders get this wrong, and 99% of sales folks, they don't care about business process change. Sales folks, they just want to get their commission. It doesn't really matter what you pay for an app, for a customer, as long as it's fair. It's all the work to do, to change the way you do your business.”
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