Insight certainty 4/5 debate potential 2/5

Idiodi: Value risk is the most critical and overlooked product challenge

Christian Idiodi · The essence of product management | Christian Idiodi (SVPG) · Dec 21, 2023 · at 15:01

Christian Idiodi, partner at Silicon Valley Product Group, explains why product teams routinely fail at addressing value risk compared to usability, feasibility, and viability.

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“Value. Value is probably, it is the most important and the most overlooked. And the big driver for that is often because of the operating model of teams, right? Teams are often given roadmaps of projects and features to go build and deliver. If that's the case, you actually really don't need a product manager because they are going to assume value.”

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