Atlassian spends 10-20% less on marketing than competitors due to virality
Oji Udezue · Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform) · Sep 14, 2023 · at 55:56
Oji Udezue, former Head of Product at Atlassian, explains how virality and network effects drastically lower customer acquisition costs in B2B software.
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“Atlassian spends maybe like 10, 20 percentage points less on marketing than the equivalent competitors because it's viral.”
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