Crusson: Business cases must articulate an urgent 'why now' trigger
Tanguy Crusson · Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery) · Jun 16, 2024 · at 50:55
Tanguy Crusson (Head of Jira Product Discovery at Atlassian) reflects on why an early IT operations proposal stalled despite broad executive enthusiasm.
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“We need a very strong trigger for why now to go after it. And I did not do a good enough job at articulating this. Why now? Why, why do we have to do this now versus in a year's time, in two years time? And the next team that came in afterwards did a much better job at that. But for me, that's, that was a great learning, which is where great work can get packed, and c'est la vie. And yeah, that's just what happens, which is we, because we have so many opportunities, and there's many companies out there that are probably faced with that, doesn't mean that we have to go after all of them. And so, but it does make sense to explore them, and then decide when to pull the trigger, and the, that rational, the sense of urgency needs to be there, and it needs to be built into the business case.”
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