Liu: Growth is an optimization layer, not the core product itself.
Deb Liu · Succeeding as an introvert, building zero-to-one, and PM’ing your career like a product | Deb Liu · Aug 22, 2024 · at 50:01
Deb Liu, CEO of Ancestry and former VP of Product at Facebook, explains how product organizations should conceptualize and structure growth teams.
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“Growth is, is, is actually optimization on top. It is making it so that you get to the search flow faster. The hints are surfacing better, that people are accepting them, that if we put the button here versus here, that people are going to discover things faster. And so it's really taking the core engine And actually wrapping it around the user interface around the experience around the flows so that people can get to it faster. They can have more satisfaction. They can have more impact. And that's what I see growth as it's not the core product. It is the cherry on top, making that product more accessible and more usable and better every single day.”
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