Helfand: Expert City would not have innovated fast enough without team isolation
Heidi Helfand · The art and wisdom of changing teams | Heidi Helfand (Author of Dynamic Reteaming) · Jan 18, 2024 · at 26:02
Author Heidi Helfand recalls how Expert City pivoted to build GoToMyPC by isolating a small team from rigid waterfall design cadences.
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“If we would have stayed within our teams and we would have had to Develop with pixel perfect mockups done in Photoshop. Like, here you go. I don't think we would have been fast enough. I don't like that was not good for the innovation that we needed.”
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