Itwaru: In-app content should be part of development's definition of done
Christine Itwaru · Understanding the role of product ops | Christine Itwaru (Pendo) · Feb 16, 2023 · at 22:05
Christine Itwaru, Principal Strategist at Pendo, discusses the role of product ops in driving content strategy and product-led growth.
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“Treating content as a part of the development lifecycle process. You really want to treat it as a part of definition of done, right?”
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More from Christine Itwaru
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“The people who are standing up the product ops orgs and being the first prod ops hire, the kind of like leadership level, Our former product people, and I strongly advocate for product ops leaders to have done that role, to have actually had hands-on product e…”
Itwaru: Mature product ops teams become strategic advisors to product leadership
“It's a person or the people, the group of individuals who are strong partners to the product manager. And then for more mature product ops teams, end up people being more strategic advisors to the head of product. So your CPO or your VP, again, when it comes t…”
Itwaru: Product operations is the natural evolution of scaling product teams
“I personally believe there's this natural evolution
That happens at any mature function when it starts to grow in an industry and across an organization.
So think about marketing or sales, right?
This just started to happen with product managers.”