Kapoor: Figma prototypes before greenlighting projects rather than relying on TAM
Mihika Kapoor · Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product, Figma) · Apr 21, 2024 · at 17:57
Figma product manager Mihika Kapoor explains Figma's internal culture for evaluating and greenlighting 0-to-1 product bets.
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“We lean heavily into designing and prototyping even before a project gets a green light. So I think that's something that's really unique about Figma is normally you will like talk about like the market space or the opportunity or the sizing and then decide to invest versus Figma is very much a like C To believe and see, to feel that like emotional pull towards this is something worth investing in.”
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