“Almost every question that I get, I go to chat GPT and say, how would Sean Ellis answer this? And it gives me an initial draft to like make a couple of tweaks and definitely that allows me to answer a lot more.”
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More from Sean Ellis
Insight
Ellis: Customer acquisition should be the final step in growth
“Like customer acquisition is so hard that if you, if you're not really efficient at converting and retaining and monetizing people, you're gonna really struggle on the customer acquisition side.”
Sean EllisSep 5, 2024▶ 26:20The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Insight
Ellis: Modifying products for lukewarm users risks diluting core user value
“If you start paying attention to what your somewhat disappointed users are telling you, and then you start tweaking onboarding and product based on their feedback, maybe you're going to dilute it for your must have users. And that ultimately it becomes kind of…”
Sean EllisSep 5, 2024▶ 41:58The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Insight
Ellis: The 40% PMF benchmark is an alignment tool, not a rigid rule
“I don't think it's that firm. You know, to me, I think the real power is having some kind of target for the team to be shooting for that basically says, we're not going to aggressively start to grow until we hit this target.”
Sean EllisSep 5, 2024▶ 17:53The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Insight
Ellis: PMF survey scores reflect both product utility and switching costs
“So sort of switching costs, I think can factor in there. So it's a function of both switching costs and utility of the product.”
Sean EllisSep 5, 2024▶ 22:13The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Insight
Survey active users who used the product at least twice recently
“What I recommend is a random sample of people who've really use your product. So they, they've gone in, they didn't just sign up, but they went in and hopefully like hit that activation moment. They've used it twice at, you know, two plus times and they've ide…”
Sean EllisSep 5, 2024▶ 22:38The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Insight
Referral programs only accelerate existing word-of-mouth; they cannot fix unshared products
“To me, I think it's a great accelerant when it's already working, but it can't fix it if people don't want to talk about your product.”
Sean EllisSep 5, 2024▶ 1:14:56The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
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