Free lesson-based streak recovery outperformed paid gem repairs for user retention
Jackson Shuttleworth · Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team) · Dec 15, 2024 · at 52:10
Jackson Shuttleworth is a Group Product Manager leading Duolingo's retention team. He describes transitioning from monetized streak repairs to free lesson-based recovery mechanics.
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“We had a feature in the day, you know, back in the day called streak repair. We give you your streak back. You had to pay gems, but we found that worked way better was a feature called earn back. And this is basically where you would have to do a certain number of lessons. As long as you came back with an, you know a window soon after losing your streak, do a few lessons and we just give you your streak back. And it was such a retention winner.”
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