Marketers must treat content like a product to achieve content-market fit
Camille Ricketts · How Notion leveraged community to build a $10B business | Camille Ricketts · Dec 11, 2022 · at 51:41
Former First Round and Notion marketing leader Camille Ricketts explains how to craft high-value content marketing strategies.
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“The way that you think about product market fit, you have to think about content market fit. So even though content feels like it's running adjacent to the actual product that you're putting out there, you still have to think about who is my audience? Who is the audience that I really want to have? Who's the audience that is going to be drawn to this most? Who are they? What is it that they really need in their lives? Like even abstracting content from it at all. What is it that they need to get promoted? What is it that they need to avoid failure? What is it that causes them a great deal of anxiety in the day-to-day of their lives or their work? And can you create some type of content product that is going to address this for them and is actually going to have that value?”
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