Stein: Core SEO quality signals remain extremely valid for AI search
Robby Stein · Inside Google's AI turnaround: AI Mode, AI Overviews, and vision for AI-powered search | Robby Stein · Oct 10, 2025 · at 16:52
Google VP of Product Robby Stein discusses whether Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) differ from traditional SEO best practices.
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“There's these best practices that I think still do largely apply because it's gonna ultimately come down to an AI is doing research and finding information. And a lot of the core signals, is this a good piece of information for the question? They're still valid. They're still extremely valid and extremely useful. And that will produce a response where you're more likely to show up in those experiences.”
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