Sean Ellis argues Reach in the RICE framework is an unnecessary addition
Sean Ellis · The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”) · Sep 5, 2024 · at 1:27:36
Sean Ellis, creator of the ICE prioritization framework, responds to Lenny Rachitsky asking for his perspective on Intercom's RICE framework.
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“I think it's an unnecessary addition, but maybe it's, I'm just being protective of my original idea. That, that the I in ICE is impact. And it's essentially saying, best case scenario, how much impact could we get from this? And reach is a super important part of impact. And so, like, I think it's already factored in the I in ICE.”
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