Tobi Lütke: Software must lower the courage required for entrepreneurship
Tobi Lütke · Tobi Lütke's leadership playbook: First principles, infinite games, and maximizing human potential · Feb 2, 2025 · at 1:27:05
Shopify CEO Tobi Lütke explains why product UX should focus on lowering emotional and psychological friction for users taking risky actions.
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“The rarest thing in the world is not even creative, creativity or genius. It's courage. So let's lower the net amount of courage needed. That, honestly, that's one of those things you can probably run a career, like an entire career on, or like reinvent an industry on.”
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