PLG and enterprise sales must view themselves as channels, not competitors
Varun Parmar · An inside look at how Miro builds product | Varun Parmar (CPO of Miro) · Apr 20, 2023 · at 1:16:37
Varun Parmar, Chief Product Officer at Miro, explains how software companies must coordinate self-serve and high-touch enterprise sales teams.
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“You have to be very deliberate around the points of intersection, and you have to make sure that you know, these organizations don't consider themselves as competition. Like, you know, it's one product, one company. It's just two, two channels of how we are serving our customers.”
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