Benioff: Product launch strategy comes from finding winning tactics first
Marc Benioff · Behind the founder: Marc Benioff · Dec 22, 2024 · at 21:06
Salesforce CEO Marc Benioff advises entrepreneurs on go-to-market experimentation when launching a new product in noisy markets.
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“And the message is really in the medium here, which is that I am looking to try to find the winning tactic and turn it into a winning strategy. I don't know actually which one of those things is gonna be the most important thing in launching this product. So I'm trying a lot of things, you know, with that old expression, I'm throwing everything against the wall and looking at what's gonna stick. And then once I find that thing, I will then grow that as my strategy. And that is what I'm trying to do.”
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