Mehrotra: Blank-slate productivity tools cannot scale past early adopters
Shishir Mehrotra · The rituals of great teams | Shishir Mehrotra, Coda, YouTube, Microsoft · Aug 14, 2022 · at 16:41
Shishir Mehrotra, co-founder and CEO of Coda, discusses why Coda built a publishing gallery of templates rather than relying solely on users adopting a blank document.
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“It's my view that this category, what we call the all in one doc category, I think this is going to be critical, but I don't think that there's enough people out there that are looking for like a horizontal new blinking cursor. I mean, they exist and you can get through your first million users that way, but I think to get to like the level of impact we want to have, we've got to find this problem seeker.”
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