DeWitt Grosser: GTM engineering requires a defined sales playbook first
Jeanne DeWitt Grosser · What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google) · Nov 30, 2025 · at 27:35
Jeanne DeWitt Grosser, COO of Vercel, discusses why sales automation and AI agents fail without an underlying repeatable sales playbook.
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“You can't really apply go-to-market engineering unless you actually have a point of view on what best practice should look like.”
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